Automatic Map Creation

Insight Genesis’ cloud-based software does all the work, automatically processing the sonar data you upload to create your custom maps.

Unlimited Custom Maps

Free and Premium subscribers can easily create, use and store unlimited custom maps with adjustable, high-resolution contour lines, depth-transition shading, automatic and manual depth offsets, and notes, tags and waypoints.

Insight Genesis Social Map

(view full-screen)

Free, global, online presentation of inland and coastal data generated by the Lowrance, Simrad Yachting and B&G communities of fishing, cruising, fishing and sailing enthusiasts. Anyone with a Free or Premium Insight Genesis subscription has unlimited access to the Insight Genesis Social Map and can also export maps for personal use on the water.

Bottom Hardness & Vegetation Maps

Identify key, fish-holding areas using bottom composition and vegetation mapping, which is NOT available anywhere else. No additonal equipment required as content is created with sonar signals from your existing Lowrance, Simrad or B&G transducer.

Your portal to the Social Mapping community.

Easy to Use

In just three simple steps, you can enjoy the benefits of using the most accurate lake maps and sea charts in the world – Record, Upload, Use! If you can use a smart phone, you can make a Insight Genesis map.

Weather & Temp Trends

Each sonar log you upload will be automatically tagged with weather, temperature and barometric-pressure readings taken while you were on the water. This data can help you chart and analyze trends that contribute to successful excursions.

No Add'l Hardware

Insight Genesis harnesses the power of cloud-based processing and storage to work with the compatible Lowrance/Simrad/B&G sonar/chartplotter and computer you already own.

Auto Data Backup

The Insight Genesis cloud uses several remote servers to warehouse and protect your custom Insight Genesis maps, which can be downloaded at any time, from anywhere you have an Internet connection. The cloud automatically backs up all your data, protecting against lost or damaged SD cards.